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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.
Audiences related to your search
Holiday Hosting
People preparing to entertain at home from Thanksgiving through Christmas.
Holiday Travel Planning
Households deciding whether, where and how to travel for the holidays.
Football Season
Fans and hosts organizing their weeks around the game.
Black Friday & Cyber Monday
Deal-driven shoppers planning purchases weeks ahead of the sales.
Thoughtful Gift Givers
People who treat gifting as an expression, not an errand.
New Year's Wellness
Consumers committing to a reset in health, habits and routines.
Tax Season
Households and freelancers getting ready to file.
Small Business Owners
Owners starting or running a small business, from bookkeeping and payments to financing.
EV Consideration
Drivers weighing an electric vehicle against what they know.
Still Deciding Between Brands
Car shoppers who know what they need and are still choosing the brand.
Growing Families Moving Up
Families outgrowing their current vehicle and deciding what comes next.
New Parents
The first year, when routines, budgets and brands all reset at once.
Retirement Planning
People a few years out, thinking about money, place and time.
College Planning
Families navigating applications, aid and the cost of it all.
Ski Season
Skiers and boarders booking mountains, gear and lodging.
Valentine's Day
Couples and hopefuls planning dinners, gifts and getaways.
Family Vacation Planning
Parents planning spring break and summer trips: theme parks, cruises and beach weeks.
Awards Season
Viewers following the Golden Globes, Grammys and Oscars, and what everyone wore.
Big Game Hosting
Hosts and viewers planning the party around the broadcast.
March Madness
Bracket fillers, bar-goers and casual fans for three weeks a year.
Wedding Planning
Couples and families in the year before the wedding.
Empty Nesters
Parents recalibrating time, space and money after the kids move out.
First Car Buyers
Young adults and parents shopping for a first vehicle.
Pet Owners
Dog and cat owners buying the food, care and extras that come with them.
Hybrid SUV Shoppers
Drivers weighing a hybrid SUV on ownership cost, fuel and how electric to go.
Car Financing & Rates
Car buyers working out the loan, the rate and the monthly payment.
Truck & Towing
Truck buyers choosing by what they need to pull, haul and power.
Certified Pre-Owned & Used Value
Used-car shoppers buying on history, dependability and total cost.
Luxury Travel Consideration
Travelers shopping experiences first and price second.
GLP-1 Consideration
People weighing, starting or staying on a GLP-1 for weight loss.
Open Enrollment
People choosing next year's health coverage, from Medicare to marketplace to workplace plans.
Choosing a Provider
People choosing a doctor, specialist or clinic for themselves and their families.
Telehealth Curious
People trying virtual doctor visits and online pharmacies, and checking what insurance covers.
Breast Cancer Awareness
People supporting, screening for and giving to breast cancer causes around awareness month.
Year-End Giving
Donors deciding where to give between Giving Tuesday and December 31.
Volunteers
People giving their time to food banks, youth programs, disaster response and service clubs.
Animal Welfare Supporters
People who give to, foster for and speak up for animals, from shelters to farms.
Cyclists
Riders who train, race, commute and spend on the bike and everything that goes on it.
Halloween
Costumes, candy, yard décor and the parties around October 31.
Sober Curious
Drinkers cutting back, and the NA beers, mocktails and seltzers they're reaching for instead.
Sports Bettors & Prediction Markets
People with a sportsbook, a fantasy app or a prediction market open on game day.
Streaming Switchers
Viewers comparing streaming services, ad-supported plans and life after cable.
Longevity Seekers
People optimizing for healthspan — protein, strength, sleep data and the supplements that promise more years.
Skilled Trades Recruitment
Workers open to apprenticeships and trade careers.
Nursing Careers
Nurses and nursing students weighing where to work next.
CNC Machinist Careers
Machinists and CNC programmers weighing where to work next.
Nondestructive Testing: Early Career
People training into inspection work, from first certifications to a first NDT role.
Nondestructive Testing: Experienced
Certified NDT technicians weighing pay, benefits and their next site.
Electrician Careers
Electricians and apprentices weighing union work, licensing and their next job.
HVAC Technician Careers
HVAC technicians and trainees keeping up with heat pumps, refrigerant changes and their next job.
Welder Careers
Welders and trainees comparing processes, certifications and where the best-paid work is.
Lineworker Careers
Lineworkers and apprentices following grid work, storm response and utility jobs.
Getting Certified
People studying for the license or certification that unlocks their next job, in every field.
Relocation
People comparing cities, schools and cost of living ahead of a move, and the job change that comes with it.
New Homeowners
First months in a new home, when every category is up for grabs.
Kitchen Renovation
Homeowners planning a kitchen remodel, from countertops and cabinets to how to pay for it.
Home Solar Consideration
Homeowners weighing rooftop solar, home batteries and what it would do to the power bill.
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