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Valentine's Day
The interests, motivations and behaviors of people planning Valentine's Day for a partner, a date or their friends.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the run-up to February 14: who's shopping for jewelry versus chocolate, who's on a dating app rather than in a relationship, and who's celebrating with friends instead.
Stands outCoreRelated↑Trending
What stands out
- Tiffany, diamonds, sapphires, wedding rings
Valentine's is an engagement moment. Fine jewelry and proposal intent are inside the audience, not a separate one.
- Dating, dating apps
A meaningful share isn't coupled yet. Dating platforms and first-date venues are reaching the same people as gift brands.
- Palentine's Day, Hallmark holiday
Some of the audience is opting out of the romance framing — celebrating friends, or skeptical of the whole thing. The tone matters.
- Cadbury, dark chocolate, the language of flowers, Jane Austen
The classic gifts still lead, but the audience wants meaning behind them. Story and provenance sell.
Skews women, 25 to 44 — strongest in Minnesota, California, Ohio and Pennsylvania, with a strong Hispanic index.
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