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Skilled Trades Recruitment
The interests, motivations and behaviors of people weighing a career in the skilled trades.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand who is looking at the trades right now: what they're comparing it against, what they want to know about pay and unions, and which roles pull the most attention.
Stands outCoreRelated↑Trending
What stands out
- University, bachelor's, associate degree, community college
This audience is actively weighing the trades against college. The pitch is a comparison, not a recruitment ad.
- Retraining, on-the-job training
A meaningful share are career-changers. They want to know how fast they can earn, not how long the program is.
- IBEW, collective bargaining, living wage
Union and pay are front of mind. Recruiters who lead with wage and benefits are speaking the language.
- Aircraft maintenance, lineworker, tool and die
The aspirational end of the trades pulls attention. High-skill, high-pay roles are the hook, even for people who'll land elsewhere.
Skews men, 25 to 54 — with a meaningful share of career-changers, not only school-leavers.
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