Automotive

Reach auto shoppers by what’s driving the decision.

IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.

Find demand before the auction fills up.

IntentKey reads what people are engaging with right now, so you reach shoppers while the decision is still open — before they surface in the in-market lists everyone else is bidding on.

Reach shoppers your competitors haven’t saturated.

Audiences built from motivation surface people that standard auto intender segments never return — so you stop paying twice to reach the same shoppers.

Runs everywhere, built to the plan.

Display, video, CTV, native and audio — one audience across all of them if that suits the plan, or a separate model built for CTV, or for the people already looking at a competitor.

See where demand is concentrated.

Down to the state and ZIP, so budget follows the markets that are actually moving rather than spreading evenly across the ones that aren’t.

How it works

Scored on what’s being read, right now.

Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.

Live audiences

Automotive audiences, forming right now.

Built from what people are reading right now — grouped by the motivation driving the decision, not the vehicle they end up buying.

Proof

Proven across OEMs and dealer groups.

A dealer group found buyers its automotive targeting never surfaced.

The group wanted in-market shoppers beyond the usual automotive audiences. IntentKey surfaced three distinct buyer types and the motivations behind them — including financing concerns like interest and risk, which traditional targeting had missed entirely.

16%Cost per vehicle sale, improved month over month

A regional auto dealer group

3xConversion rate

Qualified dealer leads in the first month, with impressions reduced by roughly a third.

Regional dealer association

96%Above conversion goal

Site visitors converted into vehicle buyers across both Tier 2 and Tier 3 dealers.

Regional dealer network

$1.72Cost per appointment

New service appointments booked at about what a click costs — the same customer a dealership’s service lane competes for.

Tire retailer

See all success stories →