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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.
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Volunteers
The interests, motivations and behaviors of people who give their time to causes and their communities.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand volunteering as a commitment of time, not money: the cause they show up for, the programs they join through their families, how they respond to emergencies, and where service is built into school and clubs.
Stands outCoreRelated↑Trending
What stands out
- Feeding America, hunger, food security
Hunger is the cause they show up for. Feeding America, food security and hunger sit at the top, next to the kitchens and meals where the work happens.
- Scouting, Girl Scouts, the YWCA
Youth programs are where many start. Scouting, Girl Scouts, the YWCA and after-school programs show volunteers giving time through their children's activities.
- Disaster response, the Red Cross, Katrina
When disaster hits, they mobilize. Disaster response, the Red Cross and storms like Katrina and Sandy show volunteers who turn out after emergencies.
- Service-learning, service clubs, Alpha Phi Omega
Service is built into school and membership. Service-learning, service clubs and the Alpha Phi Omega service fraternity show volunteering as part of education and belonging.
Balanced by gender, 35 to 64 over-index — strongest in North Carolina, Illinois, Utah and Oregon.
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