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Kitchen Renovation
The interests, motivations and behaviors of homeowners planning a kitchen renovation and deciding what it will cost.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the kitchen remodel from first idea to financing: the surfaces and appliances people compare, who they bring in to plan it, and how they intend to pay.
Stands outCoreRelated↑Trending
What stands out
- Quartzite, terrazzo, marble
Countertops are where the research goes deepest. Stone choices beyond the standard granite and quartz appear in detail, which points to homeowners comparing finishes before they talk to a fabricator.
- Second mortgages, home equity, loan-to-value
How to pay for it is part of the plan. Home equity and second-mortgage terms show up with the materials, a sign of a project large enough to finance.
- Range hoods, cooktops, disposals
Appliances are chosen as a set. Range hoods, cooktops and disposals appear with the major appliances, the details people settle once the layout is fixed.
- Architects, universal design, This Old House
Planning comes before demolition. Architects, design that works at every age and trusted renovation sources sit together: this audience is getting the layout right first.
Skews 35 to 64 — strongest in Indiana, Michigan, Oklahoma and Tennessee.
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