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Breast Cancer Awareness
The interests, motivations and behaviors of people who support, screen for and give to breast cancer causes.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand breast cancer awareness as a cause people act on: the brands that carry it, the screening behind it, where donations go, and the events that keep it moving.
Stands outCoreRelated↑Trending
What stands out
- Evelyn Lauder, Clinique, Aveda
Beauty brands carry this cause. The pink ribbon's founder, Clinique, Aveda and fragrance sit near the center of the model: shoppers who expect the brands they buy to show up for it.
- 3D mammography, ultrasound, overdiagnosis
They research the screening itself. 3D mammography, ultrasound and the debate over overdiagnosis show women weighing which test to have and how often.
- Charity Navigator, donations, crowdfunding
Giving is researched, not impulsive. Charity ratings, donations and crowdfunding show supporters checking where their money goes before they give.
- Running, strength training, Curves
Staying active is part of the cause. Running, strength training and endurance sit beside the fundraisers, echoing the walks and races that carry the month.
Skews women, 35 to 64 — strongest in Maryland, Virginia, Minnesota and Delaware.
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