Up to 24 hours ahead.
IntentKey spots interest while it is still forming, so you reach people up to 24 hours before 95% of competitors can bid on them.
Advertising that understands why people are paying attention.
IntentKey reads the open web in real time, works out the motivation behind what people engage with, and places your ads where that motivation is forming.
Describe your audience
Travelers shopping experiences first and price second
Audience ready
Luxury Travel Consideration
What stands out
- Marriott, Hyatt, premium economy, United, British Airways
- Marrakesh, Bali, Bora Bora, Seychelles, Positano
- Yachts, catamarans
Beyond predefined audiences
Describe the audience. IntentKey builds it in seconds.
Most audiences are fixed categories, built once and sold as is. IntentKey builds each audience from your own description, around why people are engaging right now, and keeps it moving as that changes.
How it works
From the page being read to the ad that fits it.
IntentKey reads the page, understands the ideas and the feeling behind it, and decides in that moment whether your ad belongs there. No stored profiles, no lists, nothing that depends on recognizing anyone.
The open web · Analyze
110B+
pages the model was trained on, and it keeps reading the open web as new pages are published.
Concepts & sentiment · Understand
100M
concept and sentiment data points the web is distilled into, so magnesium for sleep and magnesium for alloy wheels are never confused.
The impression · Refresh
5 min
between audience refreshes, so every impression is judged on what people are paying attention to now.
The platform
See inside every audience. Activate it anywhere.
Every audience shows the ideas, places and brands drawing people in, how interest is trending, and where it’s growing, then goes wherever you buy media.
01
Describe
Type a sentence, paste a link to a page that captures the audience, start from a ready-made audience, or build it in your AI assistant. It’s ready in seconds.
02
See inside
The ideas, places and brands drawing people in, how interest and sentiment are trending, and where it’s growing fastest.
03
Activate
One click sends it to the platform you already buy in, or our managed service team runs the campaign for you.
Inside an audience
New Homeowners
People in their first year of owning a home, when every category is up for grabs.
- Foreclosure, escrow, mortgage insurance, VA loans
- Vivint, alarms, cameras, access control
- Xeriscaping, clover lawn
- Bob’s Discount Furniture, air mattress, sofa bed
The first year is financial anxiety before it’s decorating. Sentiment runs among the lowest of any audience IntentKey builds, and that shapes the message.
Home security is the first thing new owners research. It outranks furniture.
The yard ambition is low-water and low-maintenance, especially across Texas, where much of this audience is concentrated.
Furnishing on a budget, with temporary solutions first. The good sofa comes in year two.
IntentPath
See the path from curiosity to decision.
IntentPath maps how interest moves from first curiosity to the moment of choice, and shows the ideas people engaged with along the way, so you can see what moves your customers to choose.
- AwarenessOutdoor hiking
- EngagementLightweight gear
- ActionWaterproof boots
See it at work.
66%
Lower cost per acquisitionMeasured by clients running IntentKey alongside the audiences they already buy. The people it reaches are new to their brands, confirmed against the clients’ own data.
- Automotive →Shoppers, by what’s driving the decision.
- Recruitment →Candidates, by what’s making them look.
- Healthcare →People, while the decision is still open.
- Tourism →Travelers, before the destination is chosen.
- Nonprofit →The next donor, not the one already on your file.
- Financial Services →Households, while the money decision is still forming.
FAQ
Questions about IntentKey
IntentKey is a large language model built by Inuvo and backed by 15 granted U.S. patents. It reads what is published across the open web, works out the motivation behind what people engage with, and places ads where that motivation is forming, up to 24 hours ahead of 95% of competitors.
Every model refreshes every 5 minutes, with no personal data attached to a profile.
At the moment an ad is bought, IntentKey reads the page or app, the show, title or genre, and general location. It works out the concepts and sentiment behind that content and checks how closely they match the audience you described. It needs nothing about the person on the other side of the screen.
Concepts are the ideas, themes and motivations behind why people engage with content. IntentKey reads them rather than keywords, so it matches an ad to why an audience is paying attention, not just the words on the page. In the platform, IntentPath shows how broad awareness concepts lead into deeper engagement.
Describe an audience in plain words or paste a product page, and IntentKey builds the model. For every model you can see:
- Audience size and sentiment trends, with a forecast of where they're heading
- The states and zip codes where the audience is gaining ground
- Who the audience is by age, household, income and education, from U.S. Census data and our own modeling
- The themes and topics powering it, mapped in IntentPath
- An assistant that answers questions about the model
When it's ready, send the model to the buying platform you already use as a private deal.
IntentPath maps how an audience moves from awareness to engagement to conversion. It lays out the concepts behind each stage, so you can see which topics are drawing people in and which are moving them closer to a decision.
Yes. IntentKey reads the page, not the person, so a visit doesn't need to be recognized to count. When we run your campaign, we buy through our own bidder and have served on Safari since the day iOS 27 shipped, on iPhone, iPad and Mac. If you run IntentKey self-serve, Safari reach depends on the buying platform you use. How privacy-first reach works
IntentKey builds no profile of anyone and stores nothing about anyone. It never reads email addresses, mobile ad IDs, full IP addresses or bought audience lists, and uses no cookie to follow anyone from site to site. The only ID it touches is the ad exchange's temporary session number, which it drops after five minutes.
Inuvo, the company behind IntentKey, is a member of the Network Advertising Initiative, and consumers can opt out through the NAI.
No. IntentKey needs no first-party or third-party data, so there's nothing to upload, nothing to match and nothing to onboard. If you want to bring your own data, we can use it.
Three ways:
- Self-serve. Build models free and send them as private deals to the buying platform you already use.
- Managed. We plan, run and optimize the campaign through our own bidder and report back on what it found.
- Partner Program. Agencies and media companies offer IntentKey to their clients under their own brand. See the Partner Program
IntentKey runs across CTV, online video, display and audio. It runs directly on Index Exchange and Magnite, buys through FreeWheel Buyer Cloud, and sends private deals to every major buying platform. See every channel or see our integrations.
Against the outcome the campaign was built for, not clicks. Every campaign comes with full lists of where ads ran, and campaigns are independently verified by Fou Analytics, DoubleVerify and IAS.
Every managed campaign includes a free conversion lift analysis. It reads each part of your programmatic plan against your own conversions and shows where the next dollar should go, built to complement the measurement you already trust, never to replace it.
For clients spending $1M+ a year, our predictive media mix model does the same across every channel in the plan, including the ones we don't run. How measurement works
66% lower cost per acquisition, measured by our own clients running IntentKey alongside the similar solutions they already buy. The people it reaches are new to their brands, confirmed against the clients' own data. See the case studies
IntentKey is the result of years of research in AI and language understanding.
- UCLA lab. Early research pioneered IntentKey's patented approach to intent-based AI.
- Managed services. IntentKey first applied the technology through full-service audience targeting and measurement.
- Audience Discovery Portal. A lighter version gave marketers a first look at what it could do.
- Today's platform. Marketers build, read and activate audiences themselves, in real time.
In the United States and Canada.
Describe your audience or paste a product page at intentkey.com. It's free to start, with no data to upload and no contract. Prefer we run it? Book a demo.