Financial Services
IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.
Get my financial services strategyHow it works
Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.
See it work
Live audiences
Built from what people are reading right now — grouped by the decision people are working through, not by the product they end up buying.
Proof
The test was set deliberately hard: find genuinely new customers at scale in one of the most crowded categories in advertising, measured against a control group. IntentKey found them at the moment shopping began — looking up vehicle registration, checking what a car was worth, comparing policies — and reached them there, ahead of the other insurers. Cost per new customer came in 87% below goal, brand lift ran 80% above the control group, and the campaign reached 240% more new customers than its target.
An auto insurance company
A study of the program’s own contributors showed the largest group of savers was grandfathers — financially savvy, looking for a meaningful way to invest in family. Rewritten around that, it reached 75% of a two-year growth goal in four months.
A state college savings programThe strongest audience sat where two interests overlapped: a clear intent to file, and active efforts to avoid crowded places. It was still finding people who had not filed in the last two weeks, and the budget doubled mid-campaign.
An online tax serviceTwo audiences at once — holders of competing cards showing signs of switching, and people actively planning trips — judged on applications rather than clicks. It became the issuer’s top display partner.
A leading travel credit card issuer