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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

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Nursing Careers

The interests, motivations and behaviors of nurses and nursing students weighing where to work next.

What the model sees

Built to understand the nursing pipeline from the inside: who's still in school and which exams they're facing, who's looking at advanced practice, and which care settings are pulling the most attention right now.

Stands outCoreRelated

What stands out

  • DNP, advanced practice, physician assistant

    Ambition is high. A meaningful share is looking past the RN to advanced practice, and comparing nursing to the PA path.

  • Palliative care, gerontology, long-term care, home care

    The demand-side signal: aging-care settings are where the research is going. Recruiters in those settings have a ready audience.

  • Community college, TEAS, HESI, continuing education

    A large part of the audience is pre-licensure. Schools and test-prep are reaching them before any employer does.

  • Men in nursing, travel nursing

    Two segments worth their own message: men entering the field, and nurses weighing travel contracts against staff roles.

Skews women, 25 to 34 — strongest in Idaho, Kentucky, Mississippi, Nevada and Virginia.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

Back to the audience

Make it yours

Nursing Careers is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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