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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.
Audiences related to your search
All audiences
Streaming Switchers
The interests, motivations and behaviors of viewers comparing streaming services and deciding what to keep, add or cancel.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the streaming decision as a household budget: which services stay, what replaces cable, which devices run it all, and where free, ad-supported viewing fits in.
Stands outCoreRelated↑Trending
What stands out
- Comcast, Xfinity, DirecTV Stream, Dish
The cable decision is still open. Cable and satellite providers sit right next to the streaming services, a sign of households comparing what they pay now with what they could switch to.
- Vizio, Chromecast, Android TV
The screen is part of the choice. Smart TV brands and streaming devices appear alongside the services themselves: this audience is setting up the hardware as well as picking the apps.
- The Roku Channel, FilmRise, Plex
Free, ad-supported viewing is part of the mix. Free streaming channels and apps sit beside the paid services, which puts this audience in front of streaming ads by choice.
- ESPN, NFL, Fox Sports
Live sports keep the bundle together. Sports networks and the broadcasters that carry the games come up beside the streaming services, the reason many households keep more than one subscription.
Skews men, 18 to 44 — strongest in California, Georgia, Illinois and Arizona.
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Streaming Switchers is the starting point. Change anything, then build it under a free account.
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