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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.
Audiences related to your search
Open Enrollment
The interests, motivations and behaviors of people choosing next year's health coverage across Medicare, marketplace and workplace plans.
What the model sees Live
Built to understand open enrollment as a coverage decision: which kind of plan fits, how the plan works, what prescriptions will cost, and whether their doctors stay in network.
What stands out
- Medicaid, Tricare, GEHA
This is not one enrollment season but several. Medicaid, military and federal-employee plans sit beside Medicare and long-term care, so one audience reaches every kind of enrollee weighing their options.
- Co-insurance, managed care, fee-for-service
They compare how plans work, not just what they cost. Co-insurance, managed-care networks and fee-for-service coverage show a buyer reading the plan design before picking a tier.
- Pharmacy benefits, generics, insulin
Prescriptions drive the choice. Pharmacy benefits, generic drugs and insulin costs sit close to the plans, marking enrollees who price their medications before anything else.
- Family medicine, pediatrics, preventive care
Keeping their doctors is part of the decision. Family medicine, pediatrics and preventive care appear throughout, showing households checking that the people they already see stay in network.
Skews 45 to 64 and the highest income bracket — strongest in South Carolina, Florida, Ohio and Michigan.
Activate this audience
Your audience may look different.
This audience is one way to understand the moment. Make it yours.
Make it yours
Open Enrollment is the starting point. Change anything, then build it under a free account.
Rewrite it for your campaign.
Everything here came from the audience. Drop what doesn't apply.
Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.
