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Animal Welfare Supporters

The interests, motivations and behaviors of people who give to and speak up for animals.

What the model sees

Built to understand animal welfare support beyond adoption: the prevention work that keeps animals out of shelters, the animals hardest to place, concern for farm animals, and attention to cruelty and testing.

Stands outCoreRelated

What stands out

  • Neutering, feral cats, animal control

    They support the prevention side of rescue. Neutering, feral cat programs and animal control show supporters funding the work that keeps animals out of shelters.

  • Black dog syndrome, pit bulls, puppy mills

    They champion the animals hardest to place. Black dog syndrome and pit bulls show supporters who follow which animals get overlooked, and puppy mills show what they oppose.

  • Gestation crates, battery cages, Farm Sanctuary

    Their concern reaches farm animals. Gestation crates, battery cages and farm sanctuaries sit beside pets, and free-range eggs show many shop by it.

  • Animal testing, the RSPCA, cruelty

    They follow how animals are treated everywhere. Animal testing, cruelty cases and the prevention-of-cruelty societies show supporters who track enforcement and standards.

Skews female and 25 to 44 — strongest in New Mexico, California, Pennsylvania and Michigan.

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