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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

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Pet Owners

The interests, motivations and behaviors of dog and cat owners and what they buy for them.

What the model sees

Built to understand pet ownership as a steady stream of spending: the food they return to, the care they keep up with, the extras that treat a pet like family, and the help they pay for.

Stands outCoreRelated

What stands out

  • Purina, Mars, Friskies, Meow Mix

    Food is the standing purchase. Purina, Mars, Friskies and Meow Mix sit high in the audience beside pet food itself: the category they come back to every few weeks.

  • Gums, oral hygiene, chewing

    They look after teeth, not only coats. Gum health, oral hygiene and chewing show owners buying for the dental care vets keep recommending.

  • Harnesses, dog fashion, pets as family

    The pet is treated as family. Harnesses, dog fashion and the wider habit of treating pets like people point to owners who spend on comfort and style, not only necessities.

  • Training, boarding, agility

    Training and care fill the calendar. Training, boarding and agility show owners paying for help and activities when they are busy or away.

Skews female and 35 to 54 — strongest in North Carolina, Florida, Pennsylvania and West Virginia.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

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Make it yours

Pet Owners is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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