Tourism

Reach travelers before the destination is chosen.

IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.

Find demand before the destination is chosen.

IntentKey reads what people are engaging with right now, so you reach travelers while they are still asking where to go — before they surface in the in-market lists every competitor is bidding on.

Reach travelers beyond the ready-to-book list.

Audiences built from motivation return people that standard travel intender segments never do — the ones still weighing where, when, and how much to spend.

Runs everywhere, built to the plan.

Display, video, CTV, native and audio — one audience across all of them if that suits the plan, or a separate model built for CTV, or for the people already looking at a competitor.

See which markets are moving.

Down to the state and ZIP, so budget follows the places where demand is actually building rather than spreading evenly across the ones where it isn’t.

How it works

Scored on what’s being read, right now.

Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.

Live audiences

Tourism audiences, forming right now.

Built from what people are reading right now — grouped by what is actually driving the trip, not the destination they end up booking.

Proof

Proven across airlines, destinations and tourism boards.

A family walking through an airport with luggage

A travel brand found its next customers among new parents.

The brief was to build awareness of hassle-free package travel among people who had never visited one of the brand’s properties. IntentKey found the concepts that actually moved that audience — all-inclusive resorts, planning a family vacation, family-friendly destinations, holiday deals — and reached them there. The campaign beat its click-through goal by 265%, far above the norm for travel.

265%Above click-through goal

A world-famous travel brand

50%Below cost-per-acquisition goal

Complete packages — airfare, hotel, car and activities — booked directly rather than through an aggregator.

A major airline

26%Brand lift

A historic coastal region rebuilding its tourism program around family decision-makers a short drive away.

A coastal tourism destination

25%Above booking goal

Canadian travelers reached while they were still asking where to go, not after they had picked.

Tennessee Tourism

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