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Awards Season
The interests, motivations and behaviors of viewers following awards season, from the nominations to what everyone wore.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand awards season as both an entertainment and a fashion moment: the films and festivals people follow, the coverage they read, and the style they take from the red carpet.
Stands outCoreRelated↑Trending
What stands out
- Chanel, Dior, Maison Margiela
The red carpet is a fashion event first. Couture houses and ready-to-wear come up as often as the films, which makes this as much a style audience as an entertainment one.
- Fashion journalism, British Vogue, Condé Nast
The coverage is followed as closely as the ceremony. Fashion magazines and their publishers are part of the conversation: this audience reads the recap as well as watching the show.
- Cannes, Slamdance, independent film
Film interest runs deeper than the nominees. Festivals and independent film sit beside the big studios, a sign of viewers who follow the season from the first screenings.
- White tie, dress codes, satin
Formalwear is studied in detail. Dress codes, fabrics and jewelry come up together, useful for brands that sell the look as well as the moment.
Skews women, 25 to 44 — strongest in California, Nevada, New Mexico and Oregon.
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