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Inuvo Spotlights Market-Leading Customizable AI Capabilities for Precision Marketing

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Inuvo Q3 Earnings Call
November 10, 2023
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10-Q 2023 Q3
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NYSE American: INUV

Inuvo Overview

Inuvo®, Inc. (NYSE American: INUV) is a market leader in intelligent advertising, aligning brands with appropriate content and consumer intent.

The artificial intelligence within our patented IntentKey leverages contextually-based machine learning that mirrors the manner in which the human brain can instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.

Corporate HQ: Little Rock, AR

Engineering HQ: San Jose, CA

Executive team comprised of AdTech veterans
Patented Artificial Intelligence Technology: 19 patents, 8 pending
About Inuvo

Artificial Intelligence Designed for the Future of Advertising. Now. 

About IntentKey

Learn more about Inuvo’s proprietary AI technology, IntentKey.

Learn More

Audience Discovery Portal

See Inuvo’s generative AI modeling and insights in action.

Learn More

Corporate Blog

Stay up to date on industry topics and trends from the Inuvo team.

Read Blog

Management Team

Management & Board made up of accomplished executives who built and sold numerous successful advertising technology companies and agencies 

See Governance
Chairman & CEO

Rich Howe

Mr. Howe has been a member of the Company’s Board of Directors since November 2008, and currently serves as the Companies Chairman and CEO. Prior to joining Inuvo, Mr. Howe served as Chief Marketing and M&A Officer at the Acxiom Corporation ( NASDAQ : ACXM ), one of the largest Marketing Services companies in the world, which he joined in 2004. From 2001 to 2004, he was the general manager of Global Marketing Services at Fair Isaac & Company ( NYSE : FICO ), a leading provider of risk management software and analytics products and services. Between 1999 and 2001, Mr. Howe started, grew and sold private Internet search innovator, ieWild.

Mr. Howe has over his career led the acquisition, merger or divestiture of numerous companies on three continents. Mr. Howe has both undergraduate and graduate degrees in engineering having studied at Concordia and McGill University, Canada.


Barry Lowenthal

Barry was recently appointed as Inuvo’s President in May 2023. Barry brings more than three decades of experience leading innovative marketing agencies, while delivering growth and enhanced value for stockholders. Most recently, he served as CEO of Media Kitchen, an award-winning full-service communications planning and buying agency, which is a member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal, and Stockholm. Under Mr. Lowenthal’s leadership, Media Kitchen became an industry-recognized digital media leader with a global team of over 100 associates and hundreds of millions of dollars in client billings. The company maintained consistent EBITDA growth and double-digit margins. Media Kitchen merged with MMI Agency in 2022.


Wallace Ruiz

Wally serves as Inuvo’s Chief Financial Officer and is responsible for the company’s financial functions, budgeting, human resources, legal affairs and investor relations. Wally has been the chief financial officer of both public and privately-owned companies in several industries. Prior to joining Inuvo in June 2010, he was the CFO of SRI Surgical Express, a nationwide provider of healthcare services where he was a key member of the team driving its turnaround. Wally started his career in the New York offices of Ernst & Young and has led the finance function of companies in the consumer products, oil and gas, retail, fashion and high tech industries. Wally has helped start ups through successful IPOs and growing enterprises with bank and private placement financings. Outside the office, Wally has been an adjunct professor of International Finance at the University of Miami and a volunteer with Habitat for Humanity. He currently serves as a director on the board of the Florida Institute of CFOs. Wally earned his MBA degree in Accounting and Finance from Columbia University and a BS degree in Computer Science from St. John’s University. He is a Certified Public Accountant and a Certified Information Technology Professional.

General Counsel

John Pisaris

John Pisaris has served as the General Counsel and Secretary of Inuvo since our acquisition of Vertro in March 2012. John joined Vertro in 2004 and served as Vertro’s General Counsel and Secretary. Prior to joining Vertro, John was a partner in the law firm of Porter, Wright, Morris & Arthur LLP, a firm which he joined as an associate. At Porter Wright, John practiced in the corporate and securities group and advised clients on business transactions, mergers and acquisitions, financings, securities offerings and securities compliance. John is a graduate of Case Western Reserve University School of Law and Hillsdale College.

SVP of Bonfire

Dana Robbins

Dana Robbins joined Inuvo in 2013 to launch the Company’s publishing product line and build its flagship digital publishing site, Leveraging Dana’s experience in data, data management, and analytics, the business has grown to include an entire suite of websites as well as several large direct clients.

As SVP, Dana oversees the operational management of product development, campaign management, client management, publishing, strategy, and innovation for ValidClick products and services.

Prior to joining Inuvo, Dana served as the Director of Product Management at Acxiom, where she worked on an online data management platform. As part of her work at Acxiom, she also shares two patents related to anonymizing consumer data to protect consumer privacy used in advertising. Additionally, Dana worked as Director of Product at Choicepoint and was EVP of Marketing and Technology at General Health Corporation. While at GHC, her team developed an integrated, portable screening system that enabled field techs to administer 10 key heart health-related tests and delivered results to the consumer in less than 30 minutes. Dana has a BA in Economics from Hendrix College.

SVP IntentKey

Amir Bakhshaie

Amir Bakhshaie has been integral in merging California-based company NetSeer, purchased by Arkansas-based company Inuvo in February 2017, and Inuvo’s technologies to better serve the advertising technology industry. His leadership skills enabled both teams and home-based employees across the nation to transition smoothly while also teaching Inuvo about NetSeer’s technology: how it was built, its functionality, and how it updates.

As SVP, Amir leads Inuvo’s IntentKey brand development, develops a life cycle management plan to extend business potential, and conducts continuous research and analysis of product performance. He has an affinity for mentoring, grooming, and developing others in the company and has a love for continuous learning.

Prior to joining Inuvo, Amir made significant contributions working for Apple, Sun Microsystems, PricewaterhouseCoopers, and Turn APP. He received a Bachelor of Science in International Relations at the University of California, Davis; a Master’s in Science and Technology Studies from Virginia Tech, and a Master’s in Information Technology Management: Web Technology and Product Development from Carnegie Mellon University.

What does Inuvo do?

We are a market leader in intelligent advertising, aligning brands with appropriate content and consumer intent. The artificial intelligence within our patented IntentKey leverages contextually-based machine learning that mirrors the manner in which the human brain can instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.

When and where was Inuvo incorporated?

We were incorporated under the laws of the State of Nevada in October 1987.

When did Inuvo go public?

The Company completed its initial public offering of common stock on August 1988.

When is Inuvo's fiscal year end?

The Company’s reports according to the calendar year end December 31.

Has Inuvo had any stock splits?

Yes. The company recorded a 1 for 10 reverse stock split on December 10, 2010.

Does Inuvo pay a cash dividend?

Inuvo is focused on growing the business and utilizes its available cash to fuel that growth. Therefore it does not currently pay a dividend on its common stock and has no plan to do so in the foreseeable future.

How can I purchase Inuvo stock?

You can purchase Inuvo’s common stock through a registered stockbroker. Our shares are listed with the NYSE American under the trading symbol INUV.

Who is Inuvo's Transfer Agent?

The Company’s Transfer Agent is:
Colonial Stock Transfer Co. Inc.
7840 S. 700 E.
Sandy, UT 84070

Where is Inuvo located?

Inuvo is headquartered at:
500 President Clinton Avenue
Suite 300
Little Rock, AR 72201

Inuvo also has offices at:
3031 Tisch Way, Suite 400
San Jose, CA 95128


What are the Committees of the Board of Directors and does each Committee have a written charter?

Inuvo’s Board of Directors has an Audit Committee and a Nominating, Corporate Governance and Compensation Committee. All members of the Committees are independent Board members. Additional information about our Committees and Charters can be found in the Corporate Governance section of our site.

Who is Inuvo's Independent Auditor?

EisnerAmper LLP
111 Wood Avenue South
Iselin, NJ 08830-2700
T 732.243.7000
F 732.951.7400

Who is the Inuvo's Corporate Attorney?

Inuvo’s General Counsel is John Pisaris

Who can I contact for general information about the Company?

Wally Ruiz
Chief Financial Officer
T: 501–205–8397

How can I find information on Inuvo's financial performance?

Our filings on forms 10-K, 10-Q and all other SEC filings can be found at

Industry Classifications

Consumer Cyclical

Advertising & Marketing Services

Other Services Related to Advertising (541890)

Advertising, Not Elsewhere Classified (7319)

Contact Information

Inuvo, Inc.
500 President Clinton Avenue
Suite 300
Little Rock, AR 72201
T: 501-205-8508

Investor Relations
Wally Ruiz
Chief Financial Officer
T: 501–205–8397

Transfer Agent
Colonial Stock Transfer Co. Inc.
7840 S. 700 E.
Sandy, UT 84070
T: 801–355–5740

EisnerAmper LLP
111 Wood Avenue South
Iselin, NJ 08830-2700
T: 732-243-7000
F: 732-951-7400

Want to Learn More?

Fill out the contact form to learn more about Inuvo.

From the Inuvo Team

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The Future of Media Buying is Quality, Not Just Audiences 

At Inuvo, we realized long ago that quality inventory is the real key to media buying success.
AIBlogCookiesIntentKeyOnline Marketing
February 12, 2024

The Power of Customizable AI for Marketing

The future of marketing lies in customizable AI.
AIBlogIntentKeyOnline MarketingProgrammatic Media
February 5, 2024

Transforming Programmatic Buying with IntentKey’s Closed-Loop System

IntentKey fulfills programmatic's potential: Automation and Data = Relavancy and Efficiency.
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Inuvo Inc

Corporate HQ

500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

3031 Tisch Way, Ste. 400 San Jose, CA 95128