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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

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Seasonal

Year-End Giving

The interests, motivations and behaviors of donors deciding where to give before the year ends.

What the model sees

Built to understand year-end giving as a decision made in a busy season: when it happens in the holiday week, how donors judge impact, the tax side of the gift, and the local causes that pull hardest.

Stands outCoreRelated

What stands out

  • Cyber Monday, Small Business Saturday, Buy Nothing Day

    Giving is scheduled into the holiday shopping week. Cyber Monday, Small Business Saturday and Buy Nothing Day sit beside the charities themselves: the same week people shop, they decide where to give.

  • GiveWell, effective altruism, GiveDirectly

    Donors research impact before they give. GiveWell, effective altruism and direct cash giving show people comparing how far each dollar goes.

  • Private foundations, tax exemptions, Form 990

    Year-end giving is also a tax decision. Private foundations, tax exemptions and Form 990 filings show donors timing gifts for the deduction and checking a charity's books.

  • Food banks, homeless shelters, the Red Cross

    Local need pulls hardest. Food banks, homeless shelters and the Red Cross sit alongside global names, and in-kind gifts show people giving goods as well as money.

Balanced by gender, 35 to 64 and the highest income bracket over-index — strongest in Washington, D.C., Delaware, Washington and Georgia.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

Back to the audience

Make it yours

Year-End Giving is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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