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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

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Cyclists

The interests, motivations and behaviors of riders who train, race, commute and spend on the bike.

What the model sees

Built to understand cycling as a committed pursuit: the parts riders upgrade, the racing they follow, how they get around, and the training they pair it with.

Stands outCoreRelated

What stands out

  • Cranksets, derailleurs, suspension

    This rider buys parts, not just bikes. Cranksets, derailleurs, suspension and pedals score as high as the bikes themselves: an audience that upgrades, tunes and replaces.

  • Giro d'Italia, Mont Ventoux, time trials

    They follow the sport as closely as they ride it. Grand tours, famous climbs and time trials sit beside the gear, marking riders who watch the pros and chase the same routes.

  • E-bikes, cargo bikes, hybrids

    Cycling is transport as well as sport. Pedal-assist e-bikes, cargo bikes and hybrids appear next to road and gravel machines, reaching commuters and families alongside racers.

  • Triathlon, Ironman, running

    For many, the bike is one part of a bigger training plan. Triathlon, Ironman and running sit close by, showing endurance athletes who swim, bike and run.

Skews men, 25 to 44 and higher incomes — strongest in Colorado, Vermont, Oregon and Washington.

Activate this audience

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This audience is one way to understand the moment. Make it yours.

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Make it yours

Cyclists is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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