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Still Deciding Between Brands
The interests, motivations and behaviors of car shoppers who know what they need and are still deciding which brand to buy.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the brand decision close to purchase: which makes are still in the running, how shoppers test reputation and price, and where the sale will actually happen.
Stands outCoreRelated↑Trending
What stands out
- Honda, Ford, Subaru, Nissan, Korean brands
Mainstream loyalty is open. Honda, Ford, Subaru, Nissan and the Korean brands are all in play, and brand loyalty itself is something this audience is weighing.
- Mercedes-Benz, BMW, luxury car
The step up to a premium badge is a live option. Mercedes-Benz and BMW sit in the same set as the mainstream makes, along with the question of what the badge says about the buyer.
- Negotiation, list price, consumer protection
They expect to negotiate. List price, pricing tactics, warranties and consumer protection all appear — a shopper preparing for the dealership conversation.
- Online shopping, reputation, dealership
Reviews and online buying shape where the sale happens. Online shopping and reputation sit beside the dealership itself, so the retailer is being chosen along with the brand.
Skews men, 35 to 54 and the highest income bracket — strongest in Michigan, Georgia, Illinois and Oklahoma.
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