Governance

Rob has served as Inuvo’s Chief Executive Officer since February 1, 2026, and as Chairman of the Board since January 23, 2026, after serving as Chief Operating Officer from October 2025. Previously, Rob served as Chief Marketing Officer at Covet™ (covet.life), a disruptive fintech that leverages AI for personal asset management and estate planning. In 2020, he co-founded Sheet Metal Arts, an innovation studio devoted to the future of mobility, which created and produced films for Stellantis EV launches including Ram, Dodge and Fiat. In 2016, he became an early-stage investor and advisor at Lucy.ai, a knowledge management platform acquired by Capacity in 2025.

From 2013 to 2016, Rob was CEO of Campbell Mithun (Interpublic Group), which was later integrated within McCann Worldgroup. During his tenure he restructured the 80-year-old agency around the Creative Sciences, a cross-functional operating model that commingles brand content, technology and media analytics. Rob served as CMO of Fallon Worldwide from 2004 to 2013, where he was responsible for new business growth resulting in $80M in net recurring revenue across the network. As Managing Partner, he architected Fallon’s digital and entertainment practices, which led to industry acclaim for Amazon Theater and BMW Films. He also opened Fallon offices in Tokyo, Singapore, Hong Kong and São Paulo.

Rob received a Bachelor of Science degree from the University of Illinois Urbana-Champaign. LinkedIn →

Derric serves as Inuvo’s President and Chief Financial Officer, bringing more than 20 years of experience across finance, operations, strategy and business transformation. Throughout his career, he has helped organizations navigate periods of growth, restructuring, acquisition and operational change, with a focus on improving profitability, efficiency and long-term performance.

Prior to joining Inuvo, Derric served as Global Chief Financial Officer and Chief Operating Officer of Omnicom Commerce Group, where he oversaw financial strategy and operations across four global agencies and partnered with executive leadership to drive growth, margin expansion and operational excellence. Previously, he was Executive Vice President of Operations and Delivery at Hero Digital, where he led global operations across five offices and 500 employees and was a member of the executive team responsible for the company’s sale from CI Capital to AEA Investors.

Earlier in his career, Derric held senior finance, operations and commercial leadership roles across WPP, POSSIBLE, Wunderman Thompson and Razorfish, managing complex global organizations, acquisitions, client operations and strategic planning across multiple markets. He began his career with MRM Worldwide, part of McCann Erickson, and earned a Bachelor of Science in Finance and Management Information Systems from the State University of New York at Albany.

Aleesha serves as Inuvo’s Chief Accounting Officer and is responsible for the company’s accounting, financial reporting, internal controls, compliance and related financial operations. She brings more than 17 years of accounting and finance experience, including more than a decade with Inuvo and extensive experience supporting the financial reporting and strategic finance requirements of a publicly traded technology company.

Aleesha most recently served as Inuvo’s Vice President and Corporate Controller after returning to the company in 2023. She previously held a variety of accounting and financial reporting roles at Inuvo from 2013 to 2021. Prior to rejoining Inuvo, she served as Corporate Controller of Riverside Transport Inc. and Transco Lines, Inc. from 2021 to 2023.

Throughout her career, Aleesha has held increasing levels of responsibility across corporate accounting, financial and SEC reporting, internal controls and corporate governance, financial planning and analysis, treasury and capital markets, mergers and acquisitions, and financial systems transformation. She is a Certified Public Accountant in the State of Arkansas and holds both a Bachelor of Business Administration and a Master of Accountancy from the University of Central Arkansas.

Amir joined Inuvo through its February 2017 acquisition of NetSeer, the California-based company whose technology he helped merge with Inuvo’s. He led both teams, including employees working remotely across the country, through a smooth transition, and taught Inuvo how NetSeer’s technology was built, how it functions and how it updates.

As SVP, Amir leads Inuvo’s IntentKey™ brand development, develops a life cycle management plan to extend business potential, and conducts continuous research and analysis of product performance. He has an affinity for mentoring and developing others in the company and a love for continuous learning.

Prior to joining Inuvo, Amir made significant contributions working for Apple, Sun Microsystems, PricewaterhouseCoopers and Turn. He received a Bachelor of Science in International Relations from the University of California, Davis; a Master’s in Science and Technology Studies from Virginia Tech; and a Master’s in Information Technology Management: Web Technology and Product Development from Carnegie Mellon University.

Dana joined Inuvo in 2013 to launch the company’s publishing product line and build its flagship digital publishing site, Alot.com. Drawing on Dana’s experience in data, data management and analytics, the business has grown to include an entire suite of websites as well as several large direct clients.

As SVP, Dana oversees the operational management of product development, campaign management, client management, publishing, strategy and innovation for ValidClick products and services.

Prior to joining Inuvo, Dana served as Director of Product Management at Acxiom, where she worked on an online data management platform. At Acxiom, she also shared two patents related to anonymizing consumer data to protect consumer privacy in advertising. Dana also worked as Director of Product at ChoicePoint and was EVP of Marketing and Technology at General Health Corporation, where her team developed an integrated, portable screening system that let field technicians administer 10 key heart-health tests and deliver results to the consumer in less than 30 minutes. Dana has a BA in Economics from Hendrix College. LinkedIn →