Where Inuvians share their industry knowledge, insights and passion for all things related to advertising technology and how it shapes the industry landscape for advertisers and publishers.
What is a Concept? It’s one of the top questions new customers and partners ask us, and rightly so. Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes, capital ‘C’) as the cognitive...
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At this year’s Digiday Publishing Summit in Vail, there was a lot of talk about finding a solution to poor user experience and how it’s critical to tackle this initiative to help publishers increase direct traffic. In fact, while 93% of in-conference survey respondents said that there’s a us...
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Contextual Targeting has been around for a while now, and its success is based on the content keywords that are chosen. The inherent weakness in this approach lies in the complexity of the English language. For example, does a galaxy refer to a solar system, a phone, or a soccer team? Similarly, doe...
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The one certainty that all publishers face is that 2018 will be a year of change. From Facebook changing their algorithm to Google Chrome blocking ads, the path to publisher monetization has some new twists and turns. While revising strategies to accommodate Facebook’s changes is a more comple...
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Inuvo was recently named a finalist for “Best Company to Work For” in Arkansas. The annual Best of Arkansas program was created by Arkansas Times and is driven by reader votes.
“These things matter and, in this case, is well deserved because of our people,” said Rich Howe, Inuvo Chairman ...
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