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In a world where ID based attribution is broken on platforms like Facebook, good creative can actually improve your targeting.

Google pushes everyone to use PMax campaigns. Here are five things to know to use them correctly.

Everything you ever wanted to know about cookies, but were afraid to ask.

Know your marketing terms and communicate better with your team.

Make the most of Meta's Advantage+ with these tips and tricks.

CTV is the fastest growing online marketing channel. It's a great opportunity to grow if you know the right way to do it.

The ad industry looks to 1st party cookies as an attribution solution, but there are many reasons to doubt this can work.