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The Inuvo Blog

Where Inuvians share their industry knowledge, insights and passion for all things related to advertising technology and how it shapes the industry landscape for advertisers and publishers.

Advertising Now Has AI that Functions Like the Human Brain

Advertising Now Has AI that Functions Like the Human Brain

What is a Concept? It’s one of the top questions new customers and partners ask us, and rightly so. Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes, capital ‘C’) as the cognitive...
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Surfing vs Flying: What publishers can learn from airlines

At this year’s Digiday Publishing Summit in Vail, there was a lot of talk about finding a solution to poor user experience and how it’s critical to tackle this initiative to help publishers increase direct traffic.  In fact, while 93% of in-conference survey respondents said that there’s a us...
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Moving beyond Contextual Targeting

Contextual Targeting has been around for a while now, and its success is based on the content keywords that are chosen. The inherent weakness in this approach lies in the complexity of the English language. For example, does a galaxy refer to a solar system, a phone, or a soccer team? Similarly, doe...
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Publishers Are Encouraged To Prepare For Google Chrome’s New Ad Blocking

The one certainty that all publishers face is that 2018 will be a year of change.  From Facebook changing their algorithm to Google Chrome blocking ads, the path to publisher monetization has some new twists and turns.  While revising strategies to accommodate Facebook’s changes is a more comple...
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Inuvo Voted “Best Company to Work For” Finalist in Arkansas Times

Inuvo was recently named a finalist for “Best Company to Work For” in Arkansas. The annual Best of Arkansas program was created by Arkansas Times and is driven by reader votes. “These things matter and, in this case, is well deserved because of our people,” said Rich Howe, Inuvo Chairman ...
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