The 2025 BTS guide breaks down advertiser challenges, solutions, and tips for effective campaigns powered by AI.
InuvoJuly 14, 2025
Inuvo is the leader in generative AI advertiser solutions made specifically for brands and agencies. Our proprietary AI, IntentKey, is transforming audience targeting, insights, and attribution, helping clients achieve better media buying and campaign performance.
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AI is powerful, but it's not a cure-all. Great perspective from @Inuvo's Barry Lowenthal on how to future-proof junior talent for the AI era.
Critical, strategic thinking is about to become more important than ever. #FutureOfAdvertising @TheAIJournal1
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AI-powered Media Mix Modeling helped James & James cut through platform bias, uncover new customer segments, and drive smarter media investments.
Read the full story by James Hercher at AdExchanger:
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Like March Madness, IntentKey adapts to shifting behavior and turns every bid into a strategic play.
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The IntentKey Platform makes it easy for advertisers to build, refine, and activate audience models in just a few steps.
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Proud to be Voted the Best
Here at Inuvo, we believe in reinvesting in our people and the following accolades illustrate just how much our teammates enjoy their work environments!
Best IT Company in 2022 by Arkansas Money & Politics
Best CEO, Rich Howe, in 2022 by Arkansas Money & Politics
Best Place to Work in 2021 by Arkansas Money & Politics
2021 Arkansas Business Executive of the Year Finalist
Best CFO, Wally Ruiz in 2021 by Arkansas Money & Politics
Best IT Company in 2021 by Arkansas Money & Politics
2017 Arkansas Times Best Place to Work Finalist
Best Tech Company in 2022 by Arkansas Money & Politics
Best CFO, Wally Ruiz, in 2022 by Arkansas Money & Politics
2021 Arkansas Business of the Year Finalist
Best CEO, Rich Howe, in 2021 by Arkansas Money & Politics
Diverse Workplace in 2021 by Arkansas Money & Politics
Best Tech Company in 2021 by Arkansas Money & Politics
2018 Arkansas Business of the Year Finalist
Inuvo Newsroom, your go-to source for the latest buzz, insights, and thought-provoking content from the world of generative AI advertising. Whether you’re looking for the most recent press releases, want to see where we’ve been featured in the media, or are eager to dive into our blog posts and white papers, you’ll find it all right here. Join us as we explore how our game-changing IntentKey technology is transforming audience targeting, insights, and attribution, empowering brands and agencies to take their campaigns to new heights. So, grab a cup of coffee, settle in, and let’s uncover the future of advertising together!
