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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

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GLP-1 Consideration

The interests, motivations and behaviors of people weighing, starting or staying on a GLP-1 medication for weight loss.

What the model sees

Built to understand the GLP-1 decision as people actually make it: what it costs and who covers it, where the drug comes from, what it's being compared against, and the other conditions that bring people to it in the first place.

Stands outCoreRelated

What stands out

  • Medicaid, coverage, the price of it

    Coverage is the first question. Who pays — and the public conversation around price — is inside the audience, not beside it. Payers and pharmacy programs are reaching the same people as the brands.

  • Compounding, telehealth, Hims & Hers

    A meaningful share is sourcing outside the branded channel. Compounded and telehealth options are part of the consideration set, and the audience knows the difference.

  • Bariatric surgery, Metformin, Retatrutide

    The comparison is wide: surgery on one side, older diabetes drugs on the other, and the next generation of GLP-1s already on the radar. This is a researched decision.

  • Sleep apnea, high cholesterol, hypertension, Morgan & Morgan

    The doorway is often another condition, and the risk conversation is live — litigation firms are in the same audience as clinicians.

Skews 45 to 64, slightly more women, higher-income — strongest in North Carolina, Utah, Kentucky, Indiana and Florida.

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GLP-1 Consideration is the starting point. Change anything, then build it under a free account.

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Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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