Measure what your media actually adds.
Two ways to see what's working and where the next dollar should go. Neither one needs to track anyone.
Every result, accounted for
What your media drove, and what would have come in anyway.
Driven by your mediaWould have come in anywayActual
Spend against what it drove
Each tactic's share of spend, next to its share of conversions.
- Prospecting, CTV
- Prospecting, online video
- Prospecting, display
- Audio
- Retargeting
Share of spendShare of conversions
Same budget, more conversions
Where the next dollar does the most.
- Prospecting, CTV↑ More
- Prospecting, online video↑ More
- Prospecting, display→ Hold
- Audio↑ More
- Retargeting↓ Less
Confidence
Two ways to measure
One for your programmatic plan. One for everything.
Included with every managed campaign
Programmatic Lift Analysis
Most reporting gives all the credit to the last ad before a sale. It measures what each part of your plan actually added, so the ads that brought people in get their share.
- Every result counts. It starts from every result on your site, not only the ones an ad can claim.
- Every tactic, weighed against the others. Prospecting, retargeting and each ad format, across CTV, online video, display and audio.
- Recommendations as the campaign runs. Where the next dollar does the most, updated as results come in.
For plans of $1M+ a year
Predictive Media Mix Model
Your whole plan, channel by channel, including the ones we don't run. It reads what you spend against the results you care about and predicts the split of budget that does the most.
- Every channel in your plan. TV, CTV, online video, display, audio, search and social.
- Your results, not clicks. Sales, leads, revenue, store visits or return on ad spend.
- A confidence score on every prediction. So you know how much weight to put on each recommendation.
Why it matters
Stop paying twice for customers you already had.
When every decision is made on cost per acquisition, budget drifts to the ads that show up last. A programmatic lift analysis puts it back where new customers come from.
- 01
The last ad gets the credit.
Retargeting shows up just before the sale, so it looks like it did the work.
- 02
Budget follows the credit.
Spend moves to people who were already on their way, and the ads that found them starve.
- 03
Growth slows.
Fewer new people come in, so there are fewer to convert next quarter.
- 04
The analysis sets it right.
Each tactic is credited with what it added, so prospecting and closing the sale stay in balance.
Hold us accountable
Judge us on the results that matter.
Hold us to this
- LiftThe increase in your sales, leads or sign-ups compared with your own history.
- Your conversionsEvery conversion on your site, not only the ones an ad can claim.
- Cost per qualified resultCompared with what you pay across your plan today.
You'll see this too
- Reach and volumeImpressions and reach. Useful, but not the score.
- Your other campaignsHow they perform once IntentKey is bringing new people in.
- What you learnHow the audience we show you changes the way you plan the next campaign.
How the predictive media mix model works
Your whole plan, rebalanced.
It learns how each channel moves your results, then shows where to put more and where to pull back.
Your spend
- TV
- CTV
- Online video
- Display
- Audio
- Search
- Social
- Sales
- Leads
- Revenue
- Store visits
The model
Learns what each channel adds, and scores its own confidence.
The best mix
Today
Recommended
- CTV
- Online video
- Display
- Audio
- TV
- Search
- Social
- For plans of $1M+ a year
- Every channel, including ones we don't run
- A confidence score on every prediction
Privacy-first
Every result counts, on every browser.
Our pixel counts conversions, not people. Results from places that can't be tracked count like any other. How privacy-first reach works
- SafariBlocks cross-site tracking
- iPhoneEvery browser runs on Apple's engine
- Private browsingNothing carries between visits
- Connected TVNo clicks to follow
Questions
Questions about measurement.
What is a programmatic lift analysis?
It shows what each part of your programmatic plan added to your results. It reads every tactic and ad format against all of your conversions, not just the ones an ad can claim, and recommends where the next dollar should go while the campaign runs.
Who gets the programmatic lift analysis?
Every managed IntentKey campaign, at no extra cost. It covers all of your programmatic channels: CTV, online video, display and audio.
What is the predictive media mix model?
A model of your whole plan. It reads your spend across every channel, including TV, search and social, against the results you care about, and predicts the split of budget that does the most. Every prediction comes with a confidence score.
Who is the predictive media mix model for?
Clients spending $1M or more a year. It works across every channel in your plan, including the ones we don't run.
What's the difference between the two?
The programmatic lift analysis looks at your programmatic buying, tactic by tactic, and comes with every managed campaign. The predictive media mix model looks at your whole plan, channel by channel, for larger budgets. Both start from your results, not from clicks.
Does either one need to track people?
No. Our pixel counts the conversions on your site, not the people behind them, and the predictive media mix model reads your spend and results by channel. Neither needs to know who converted, so sales from Safari, iPhone, private browsing and CTV count like any other. How privacy-first reach works
Will it replace the measurement we already use?
No. Both are built to sit alongside the measurement you already trust and fill in what it can't see, especially the value of ads that bring people in long before they buy.
What do we need to provide?
For the programmatic lift analysis, our pixel on your site. It counts conversions without identifying anyone. For the predictive media mix model, your spend by channel and the results you measure, such as sales, leads, revenue or store visits.
How should we judge IntentKey?
On lift in your results compared with your own history, on every conversion on your site, and on your cost per qualified result compared with what you pay today. Impressions and reach are useful, but they aren't the score.
Book a demo
See what your media is really adding.
Book a demo and we'll walk through how a programmatic lift analysis works on a plan like yours.
Book a demo