Privacy-first advertising that reaches Safari and iPhone.

IntentKey reads the page, not the person. No email address, no profile, no cookie following anyone from site to site, so Apple's newest tracking blocks have nothing to stop.

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IntentKey reads
  • The page or app
  • The show or genre
  • General location
It never touches
  • Email addresses
  • Cookies that follow people
  • Bought audience lists
What changed

Apple keeps closing the doors tracking relied on.

  1. Since 2020

    Safari blocks third-party cookies.

    Every Safari visit arrives without the cookies most ad targeting was built on.

  2. September 2026

    iOS 27 blocks ad tech companies.

    Safari began blocking a list of ad tech and data companies, and Apple can add to that list at any time.

  3. October 2026

    Email-based tracking is blocked.

    Safari blocks the services that turn an email address into an ID that follows people across sites and devices. Read Apple's post

Every browser on iPhone runs on Apple's engine, so these rules reach Chrome and every other iPhone browser too.

How it works

Built on what's on the page, not who's reading it.

  • Reads the moment

    IntentKey is a large language model. It reads the topic, tone and motivation behind the page or show, and matches it to the audience you describe.

  • Keeps nothing

    No profile is built and nothing is stored about anyone. The exchange's temporary session number is dropped after five minutes.

  • Needs no data

    No email lists, no bought audiences, nothing to onboard. You can bring your own data, but IntentKey doesn't need it.

  • Every visit counts

    With nothing to match, there's no visit IntentKey has to sit out, on Safari, on iPhone or in private browsing.

On Safari today

On Safari from day one of iOS 27.

When we run your campaign, we buy through our own bidder, so your ads reach Safari on iPhone, iPad and Mac. They have since the day iOS 27 shipped.

66%

Lower cost per acquisition, measured by clients.

Up to 24 hours ahead

Ahead of 95% of competitors.

5 minutes

Every model refreshes as the web moves.

Eric TilburyVP, Programmatic Ops & Solutions Engineering, Inuvo
“The strongest signal in front of every ad is the content itself, not an ID. Most setups never even look at it.”
Get started

Two ways to start.

Managed

We run it, with reach on Safari and iPhone.

We plan, run and optimize the campaign through our own bidder across CTV, online video, display and audio. Want a plan built only for Safari? We can run that too.

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Self-serve

Build a model in five minutes.

Describe your audience, then send the model as a private deal to the buying platform you already use. Free to start. Safari reach depends on that platform.

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  • No personal data attached to a profile
  • NAI member
  • Fou Analytics
  • DoubleVerify
  • IAS
  • Full placement lists
  • United States and Canada
Questions

Questions about privacy and Safari.

Does IntentKey work on Safari and iPhone after Apple's iOS 27 changes?

Yes. When we run your campaign, we buy through our own bidder on FreeWheel Buyer Cloud, and we've served on Safari since the day iOS 27 shipped, on iPhone, iPad and Mac. If you run IntentKey self-serve, your campaign goes through the buying platform you choose, so Safari reach depends on that platform.

Is IntentKey affected by Apple blocking tracking companies?

No. Apple is blocking services that turn an email address into an ID that follows people across sites and devices. IntentKey never collects email addresses and never uses those IDs, so there's nothing for the block to stop.

What does IntentKey use to decide where an ad runs?

The page or app, the show, title or genre, and general location. IntentKey reads the topic, tone and motivation behind that content and matches it to the audience you describe. It never reads email addresses, mobile ad IDs, full IP addresses or bought audience lists.

Does IntentKey build profiles?

No. IntentKey builds no profiles and stores nothing about anyone. The only ID it touches is the ad exchange's temporary session number, which it drops after five minutes.

Does it work in private browsing?

Yes. Private browsing hides who someone is, and IntentKey never needs to know. It reads the page, so private browsing visits count like any other.

Can we target Safari only?

Yes. Managed campaigns can run a plan built only for Safari, or one that buys only visits where no one is being tracked.

Do we have to move our whole buy?

No. Run IntentKey alongside the buying you already do. Managed campaigns come with a free conversion lift analysis that shows how each part of your programmatic plan moves conversions, so you can see what the Safari reach adds. How measurement works

Is this contextual targeting?

It starts from the page, like contextual targeting, and goes further. IntentKey is a large language model that reads concepts and sentiment rather than keywords, so it matches content to why an audience is engaging, not just to the words on the page.

Where is IntentKey available?

In the United States and Canada, across CTV, online video, display and audio.

Book a demo

See your audience on Safari and iPhone.

Book a demo and we'll build your audience live. Nothing to onboard, no contract to start.

Book a demo