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Family Vacation Planning
The interests, motivations and behaviors of parents planning spring break and summer trips for the whole family.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the family vacation as a set of trade-offs: which parks, whether to sail, how far to travel, and what fits the budget once everyone is counted.
Stands outCoreRelated↑Trending
What stands out
- Epic Universe, Volcano Bay, Islands of Adventure
Orlando is a two-park decision. Universal's newest park and its water park sit alongside the Disney names, so families are weighing both before they book.
- Magic Kingdom, Epcot, Animal Kingdom
Within Disney, the planning goes park by park. Individual parks, shows and water parks appear on their own: this audience is building an itinerary, not just picking a destination.
- Private islands, Cozumel, cruise ports
Cruising is a serious option. Private islands, Caribbean ports and the departure cities come up, the details of a family close to choosing a sailing.
- Wisconsin Dells, Dollywood, Sandusky
Drive-to trips are in the plan too. Regional water parks and closer destinations sit beside Orlando, which suits parents planning a shorter getaway.
Men and women equally, 18 to 44 — strongest in Florida, Virginia, Georgia and Maryland.
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