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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

All audiences
Seasonal

Black Friday & Cyber Monday

The interests, motivations and behaviors of shoppers planning purchases around Black Friday and Cyber Monday.

What the model sees

Built to understand the sale before the sale: which retailers shoppers are watching, how far the promotional calendar stretches, and how deep the electronics research goes before anyone clicks buy.

Stands outCoreRelated

What stands out

  • Walmart, Best Buy, Target, Amazon

    The retailer is the first decision. Shoppers are choosing whose deals to follow weeks out, and big-box still leads.

  • Green Monday, Super Saturday, Small Business Saturday, GivingTuesday

    It's not one weekend. The audience tracks a whole promotional calendar, which means the window for reaching them is longer than the sale.

  • GPUs, SSDs, refresh rate

    A serious minority is speccing, not browsing. PC and gaming hardware shoppers research at a component level.

  • Buy Nothing Day

    The counter-movement lives inside the same audience. Some of the most engaged people are the ones deciding whether to participate at all.

Skews men, 25 to 44 and higher-income — strongest in Texas, Washington and California.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

Back to the audience

Make it yours

Black Friday & Cyber Monday is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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