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Holiday Hosting
The interests, motivations and behaviors of consumers preparing to entertain at home, Thanksgiving through Christmas.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand hosting from Thanksgiving through Christmas: menu planning, make-ahead cooking, the table, the house, the drinks, the guests, and the traditions that shape all of it.
Stands outCoreRelated↑Trending
What stands out
- Friendsgiving
The moment isn't only family. A chosen-family table shows up on its own, with different rules about menu, budget and drinks.
- Low-temperature cooking, braising, canning
Hosts are researching technique, not just recipes. The make-ahead impulse is real and it starts early.
- Roast goose, venison, panettone
An ambitious minority borrows traditions from elsewhere. They over-index on premium ingredients and specialty retail.
- Delicatessen, buffet
A meaningful share plans to buy, not cook. Prepared foods and catering sit inside the same audience.
Skews women, 35 to 54, households with kids — strongest across the Midwest and Upper South.
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