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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

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Retirement Planning

The interests, motivations and behaviors of people a few years from retirement deciding when, where and on what.

What the model sees

Built to understand retirement as three decisions made together: where to live, whether the savings add up and will last, and what the days will be filled with.

Stands outCoreRelated

What stands out

  • Age-restricted communities, Sun City, Del Webb

    Where they will live is part of the plan. Age-restricted communities, Sun City and Del Webb sit beside the account balances: people choosing the town before they set the date.

  • Pensions, IRAs, the Thrift Savings Plan

    The savings are being counted account by account. Pensions, IRAs and the federal Thrift Savings Plan point to people adding up what they have and when they can reach it.

  • Life expectancy, inflation, tax brackets

    The real question is whether it lasts. Life expectancy, inflation and tax brackets show people testing their savings against how long they will need them and what things will cost.

  • RVs, golf

    The free time already has a shape. RVs, golf and the course outside the door show people picturing how they will spend the days, not only how they will pay for them.

Balanced by gender, 45 to 64 and the highest income bracket over-index — strongest in Delaware, Pennsylvania, Florida and North Carolina.

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Retirement Planning is the starting point. Change anything, then build it under a free account.

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