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Telehealth Curious

The interests, motivations and behaviors of people considering virtual doctor visits and online prescriptions.

What the model sees

Built to understand the move to virtual care: the everyday visits people would take online, what their insurance covers, and whether the technology works where they live.

Stands outCoreRelated

What stands out

  • Health apps, video visits, broadband

    The technology is part of the question. Health apps, video visits and the connection needed to run them come up together: this audience is checking whether virtual care will work at home.

  • Deductibles, co-insurance, managed care

    Cost and coverage decide it. Deductibles, co-insurance and plan types sit next to the care itself, the questions people ask before booking a virtual visit.

  • Family medicine, pediatrics, pharmacists

    Everyday care leads. Family medicine, children's visits and the pharmacy counter come up more than specialist care, which fits routine visits moving online.

  • Rural health, preventive care

    Distance is a reason to try it. Rural care and preventive visits appear together, a sign of people for whom the nearest clinic is a drive away.

Skews 35 to 64 — strongest in North Carolina, Tennessee, Alabama and Florida.

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