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Sports Bettors & Prediction Markets
The interests, motivations and behaviors of people who bet on sports and trade on prediction markets.
Predicted daily impressions
Sentiment
Last 30 days
What the model sees Live
Built to understand the bettor beyond the bet: the trading and crypto habits that sit right beside the sportsbook, the older betting traditions still in the mix, the sports outside football, and the responsibility conversation that follows the whole category.
Stands outCoreRelated↑Trending
What stands out
- Cryptocurrency, stocks, Robinhood, stablecoins
The bettor is a retail trader. Prediction markets sit at the seam between sports and finance, and fintech brands are reaching the same audience as sportsbooks.
- PredictIt, CFTC
The regulatory story is part of the audience's attention. People trading on prediction markets are following the rules that govern them.
- Horse racing, parimutuel betting
The oldest form of legal betting is still in the audience. Tracks and racing brands share the same people as the apps.
- Problem gambling, class action
The audience is aware of the risk conversation. Responsible-gaming messaging and the legal layer are part of the picture, not outside it.
Skews men, 25 to 44, higher-income, no kids at home — strongest in Nevada, Wisconsin, Ohio, Virginia and Illinois.
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