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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

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EV Consideration

The interests, motivations and behaviors of drivers weighing an electric vehicle against what they already know.

What the model sees

Built to understand EV consideration as a comparison: hybrids versus full electric, which brands are in the set, what the charging question actually is, and how incentives and safety ratings tip the decision.

Stands outCoreRelated

What stands out

  • Hybrid electric vehicle, Toyota Prius

    The hybrid is the hedge. A large share of EV considerers are really deciding between electric and hybrid, and the Prius is still the reference point.

  • Charging standard, Superchargers, vehicle-to-grid

    Charging is a technical question now, not a vague worry. Plug compatibility and home-energy use are being researched specifically.

  • Incentives, IIHS, Motor Trend, Car and Driver

    Buyers are doing homework: the rebate, the crash rating and the review. Content and comparison sites are the path.

  • BYD, F-150 Lightning, electric trucks, SUVs

    The consideration set is wider than sedans and wider than the usual brands. Trucks and SUVs are where the next buyers are.

Skews men, 35 to 54 and higher-income — strongest in Michigan, California and Illinois.

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