IntentKey® by Inuvo

See purchase intent before the competition even arrives.

IntentKey turns live consumer signals into predictive intelligence, activating programmatic media the moment audience intent shifts.

Know Consumers' Next Step Before They Take It.

Today’s consumers don’t move in straight lines. IntentKey connects behavior, context, sentiment, and online trends to unlock net-new, high-value buyers that static segments miss.

IntentKey platform interface See how it works →

Reach high-value audiences first

IntentKey identifies emerging audience demand up to 24 hours earlier than traditional targeting by modeling intent as it forms, not after it’s aggregated into static segments.

Turn intent into action

IntentKey transforms live intent into immediate buying signals, so media aligns with where demand is headed, not where it’s been.

Perform without personal data

Intent is modeled without cookies, IDs, or personal data—allowing IntentKey to perform consistently across Safari, iOS, and ID-free environments where traditional signals fail.

Intent modeled from the open web, continuously.

IntentKey learns from live content consumption to model audience interests, motivations, and the environments they engage with.

110B+Pages TrainedTrained by reading and understanding content to learn how language, ideas, and motivations connect across the open web.
1M+URLs Read DailyContinuously ingests 1M+ URLs/day to stay aligned with emerging topics, cultural trends, and shifts in consumer interest.
25MPatented ConceptsMaps content into a proprietary concept graph that translates language into interpretable intent.
InstantModel RefreshUpdates as new signals arrive so decisions reflect what’s happening now.
Multi-Channel Activation

Activate IntentKey across your DSP stack.

Live intent intelligence delivered directly into programmatic buying across CTV, Display, Audio, OLV, and Native.

Deploy inside your DSP

Activate audience models using Deal IDs and standard DSP workflows — no disruption to existing buying stacks.

Decisions update in real time

For every ad opportunity, IntentKey evaluates live intent signals in real time. If the impression matches the audience model, media is activated instantly.

Designed for adaptive buying systems

Built for agentic systems where buying requires live intelligence, not delayed signals.

Predictive Audience Intelligence

Reach tomorrow’s audience today by leveraging real-time targeting with IntentKey.

IntentKey Laptop