What is the IntentKey?
The IntentKey™ is a patented marketing and eCommerce AI modeling technology trained by processing over 4 billion pages of digital content. The IntentKey learned the relative importance of how 25 million words and phrases relate to each other by comparing trillions of content interactions. Millions of intent related concepts and relationships were developed to power sophisticated marketing and eCommerce solutions.
Brand Safe Advertising
Smarter Optimization
Uncover & Reach Incremental High Performing Audiences
Fresh Audiences at Scale
Deep Insight Reports
Crushed Campaign KPIs
Brand Safe
We don’t just categorize pages by the core concept on the page. We read, and categorize all of the concepts on a page, understanding the full contextual meaning. This assures advertisers that their message will never appear in a context that harms their brand.
Smarter Optimization
The IntentKey’s modeling capabilities are fueled by exceptionally granular data points: 25 million concepts and 2 billion relationships between those concepts, delivering enhanced results.
Uncover & Reach Incremental High Performing Audiences
By understanding all of the concepts on a page, and the relationships between those concepts, hidden in-market audiences surface, broadening the purchasing funnel and delivering net new customers that wouldn’t have been found without the IntentKey.
Fresh Audiences at Scale
Over 100 million of our 500 million user profiles are updated each day, reflecting the most recent consumer engagement with content across the internet. This data freshness enables us to deliver results by targeting audiences at the exact moment they begin exhibiting the desired intent.
Deep Insight Reports
With over 25 million concepts, Inuvo provides granular insight reports, revealing audience insights that would be hidden without the IntentKey.
Crushed Campaign KPIs
With Inuvo’s world class customer support team dedicated to managing each individual campaign to ensure performance is optimized throughout the duration of the entire campaign, our client’s know that their KPIs will be exceeded.
Featured Case Study
We helped gain visibility and build awareness for a major state lottery, reaching adults 18+.
“Inuvo is the only desktop vendor who has been able to support both a strong CTR and, not only meet the viewability threshold, but exceed it significantly.” - Agency Client
View Results See All Case StudiesInuvo Associate Spotlight
Meet Meleah Bowles
Meleah Bowles is a Product Manager who’s been with Inuvo since her early days as an editorial intern. Her favorite thing about her job is working across multiple teams to facilitate the development of the best technical solutions, and a big part of that is her writing background. Everything she’s learned in college, and her other roles at Inuvo, comes together to help her as a PM. Of course, those writing chops also helped out when it was time for her to co-author two workbooks for Quarto Publishing (eta late 2018!) under the Earn Spend Live brand.
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