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Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

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Seasonal

Tax Season

The interests, motivations and behaviors of households and freelancers getting ready to file, January through April.

What the model sees

Built to understand tax season as a financial-planning moment: which forms people are chasing, how self-employment changes the questions, and how many are already thinking past the refund to retirement and savings.

Stands outCoreRelated

What stands out

  • Remote work, 1099-K, self-employment, depreciation

    The freelance and side-income filer is a large share of the audience. Their questions are business questions, and they're the ones who need help.

  • SEP-IRA, Roth IRA, 529 plans, retirement

    Filing prompts the next decision. Retirement and savings products are being researched inside tax season, not after it.

  • Free File, TaxAct, direct deposit

    Price and speed matter. A value-seeking segment is comparing free and low-cost filing and wants the refund fast.

  • Earned income tax credit, Small Business Administration

    Two ends of the audience: households qualifying for credits, and owners looking at what the SBA offers. Both are reachable in the same window.

Balanced by gender, 35 to 54 and higher-income over-index — strongest in Kansas, Alabama, California and Florida.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

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Make it yours

Tax Season is the starting point. Change anything, then build it under a free account.

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Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

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