Skip to main content
Build a ModelBook a Demo

Start with one of ours. Then make it yours.

Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

All audiences
Life stage

Relocation

The interests, motivations and behaviors of people comparing cities, schools and cost of living ahead of a move.

What the model sees

Built to understand relocation as a decision that usually brings a job change: where to live, what it will cost, how they feel about work now, and how far along the house hunt is.

Stands outCoreRelated

What stands out

  • Commuter towns, exurbs, metro areas

    They are choosing a place, not just a house. Commuter towns, exurbs and metro areas sit at the top, showing people weighing the distance between a new job and a new home.

  • Income tax, cost-of-living index

    The move is run through a spreadsheet first. Income tax, cost-of-living comparisons and the shift out of high-cost states show people pricing a new city before they choose it.

  • Job satisfaction, turnover, coworking

    The job is already in question. Job satisfaction, turnover and flexible workspaces sit beside the listings: people rethinking where they work at the same moment they rethink where they live.

  • Opendoor, Trulia, listing services

    They are already shopping for the house. Instant-offer sellers, listing sites and agents appear throughout, marking people far enough along to be selling one home and searching for the next.

Skews 35 to 54 and the highest income bracket — strongest in Connecticut, New Jersey, New York and Delaware.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

Back to the audience

Make it yours

Relocation is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

Copy and open in 
Inuvo®