Nonprofit

Reach the next donor, not the one already on your file.

IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.

Find generosity as it forms.

IntentKey reads what people are engaging with right now, so you reach donors while they are still deciding where a gift goes — before they surface in the giving lists every organization in your category is bidding on.

Reach past your own supporters.

Cause affinity finds the people who already back your issue. Audiences built from how people choose and check a charity return generous households that your file, and your lookalikes, never do.

Runs everywhere, built to the plan.

Display, video, CTV, native and audio — one audience across all of them if that suits the plan, or a separate model built for CTV, or for a year-end push, or for a single market.

See which markets are moving.

Down to the state and ZIP, so budget follows the places where giving is actually building rather than spreading evenly across the ones where it isn’t.

How it works

Scored on what’s being read, right now.

Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.

Live audiences

Nonprofit audiences, forming right now.

Built from what people are reading right now — grouped by how people give, not by the cause they happen to give to.

Proof

Proven across hunger relief, conservation and cultural institutions.

Volunteers packing meals at a community food program

A hunger nonprofit found its donors through their cooking shows.

The brief was to grow donation revenue with a full-funnel program across CTV and display. IntentKey built the audience from three reinforcing layers — the causes these households already supported, the charity-integrity research they were doing before giving, and, unexpectedly, the food and cooking content they were watching. Donation revenue rose 252% and the cost of a gift improved by 160%.

252%Increase in donation revenue

A child-hunger-relief nonprofit

61%Below donor cost-per-acquisition goal

New donors found among households that research a charity before giving, and give across causes — with a 103% lift in new visitors to the site.

A childhood hunger nonprofit

196%Above pre-pandemic event attendance

A reimagined signature event with no past attendee data to model, built instead on curiosity about the natural world.

A state capital zoo

55%Lower cost per petition signature

An advocacy campaign that needed signatures while it was still live, not donations eventually. Delivered inside five weeks.

An environmental nonprofit

See all success stories →