Digital donations are essential for nonprofits.
Revenue from individual online gifts grew by 19%* over the past year.
Inuvo’s AI Technology, IntentKey, helps online fundraising by identifying potential donors who are committed to making a difference.
By reaching those with a genuine intent to give, IntentKey campaigns drive the most qualified contributors to your site, maximizing fundraising efforts.
*According to doublethedonation.com
How we do it
Inuvo helps nonprofit marketers build out world-class advertising to support their fundraising efforts.
Branding & Outreach
Utilize IntentKey to allocate branding dollars more efficiently. Our technology identifies donor signals indicating a genuine intent to give.
By placing your message in front of contributors open and receptive to your messaging, you can drive the most qualified contributors to your site, maximizing fundraising efforts.
Reach New Audiences
IntentKey can find new, incremental contributors by understanding your most engaged audiences.
These actionable insights can be implemented cross-channel to reach audiences not usually available via traditional marketing channels, including display, OLV, CTV/OTT, audio, and native.
Marketing Insights
Traditional marketing efforts focus on understanding the who: who is your audience, and what are their demographics?
IntentKey takes a different approach. We look to the WHY behind their actions: Why are they interested in your outreach? Why did they visit your website? Our AI will analyze the intent signals that uncover your WHY.
Build Loyalty
Building a donor base is at the core of every nonprofit model, and Inuvo is here to help.
IntentKey will prioritize your most important marketing initiatives to drive the most qualified contributors to your site, maximizing fundraising efforts.
