Recruitment

Reach candidates by what’s making them look.

IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.

Get my recruitment strategy

Find people before the job boards do.

IntentKey reads what people are engaging with right now, so you reach them while they are still weighing a move — before they start applying and every employer in the market is bidding on the same candidates.

Reach people your postings never surface.

Audiences built from motivation return candidates that title and résumé targeting never does — people working out whether the pay and the hours are worth staying for.

Runs everywhere, built to the plan.

Display, video, CTV, native and audio — one audience across all of them if that suits the plan, or a separate model built for CTV, or for the people already looking at a competitor.

See which markets are moving.

Down to the state and ZIP, so budget follows the places where people are actually weighing a move rather than spreading evenly across the ones that aren’t.

How it works

Scored on what’s being read, right now.

Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.

Live audiences

Recruitment audiences, forming right now.

Built from what people are reading right now — grouped by what is actually driving the decision to move, not the job title they end up applying for.

Proof

Proven across hospitals, trades and hiring at scale.

A researcher at work in a laboratory

A children’s research hospital found candidates its postings never reached.

The hospital needed bioinformatics scientists, researchers and IT professionals. The campaign opened on conventional career categories. IntentKey surfaced what candidates were actually weighing — remote working options, continued education, and professional training and development — and reached them on that basis instead.

83%Below cost-per-applicant goal

A children’s research hospital

21%Cost per applicant, improved month over month

Registered nurses, CNAs and respiratory therapists, recruited through national online events.

A specialty healthcare system
3xClick-through rate against goal

More than 400 openings to fill. The signals that converted were family and home planning, not professional growth.

A leading Canadian consulting firm
Every quarterCPA goal beaten, for every job type

High-volume hiring across a wide range of roles, at a scale that defeats standard recruitment advertising.

A Fortune 500 television provider
See all success stories →