Healthcare

Reach people while the decision is still open.

IntentKey builds audiences from what people are reading right now — and shows you why the audience is forming.

Find demand before the decision closes.

IntentKey reads what people are engaging with right now, so you reach them while the plan, the provider or the treatment is still an open question — not after they have chosen.

Audiences that work inside your constraints.

No targeting by ailment, no health categories in the model, no personal data attached to a profile. The audience forms around a decision in progress rather than a diagnosis.

Runs everywhere, built to the plan.

Display, video, CTV, native and audio — one audience across all of them if that suits the plan, or a separate model built for CTV, or for the people already looking at a competitor.

See where demand is concentrated.

Down to the state and ZIP, so budget follows the markets that are actually moving rather than spreading evenly across the ones that aren’t.

How it works

Scored on what’s being read, right now.

Every impression is judged on the content around it, not on a profile built last month. No cookies, no lists, nothing that depends on tracking.

Live audiences

Healthcare audiences, forming right now.

Built from what people are reading right now — grouped by the decision in front of them, never by a condition attached to them.

Proof

Proven inside healthcare’s hardest constraints.

One audience of insurance shoppers turned out to be four.

The objective was to reach high-intent shoppers throughout the enrollment window without using personal data. IntentKey found the audience was not one group but four — active shoppers, coverage and benefits seekers, subsidized seekers, and cost-sensitive consumers — each given a message written for it, across 37.6 million brand-safe impressions in premium inventory.

4Distinct buyer types revealed

One of the nation’s largest health insurance providers

49%Below cost-per-acquisition goal

Patient acquisition for a cancer treatment centre, run entirely inside HIPAA constraints.

A cancer treatment center

2xCampaign scope, doubled

A hypothyroidism brand that could not target by ailment, name the condition, or attach any personal data. IntentKey found the audience through gluten-free and lactose-free recipe content instead.

A major pharmaceutical company

200%Above click-through goal

Awareness for breastfeeding education and support, concentrated on the communities least reached by it.

A state maternal health program

See all success stories →