IntentKey identifies healthcare demand earlier—without relying on personal data.
Stop competing for the same audience, at the same time, at the highest cost.
In healthcare, the challenge isn’t just finding the right audiences—
it’s doing so within the constraints of how data can be used.
Most healthcare targeting is built on data that appears after intent is already forming:
- claims and prescription data
- CRM and first-party lists
- retargeting pools
- endemic or publisher segments
By the time these signals appear:
- every platform is targeting the same audiences
- frequency increases
- CPMs rise
You’re paying more to reach the same audiences.
IntentKey identifies demand before your competitors do.
Timing is now your biggest advantage. IntentKey identifies patient and provider intent as it begins to form—before it appears in claims data, scripts, or site activity—and without the restrictions of identity-based data.
Traditional healthcare targeting is constrained by how data can be used. IntentKey isn’t.
What IntentKey Does
- Detects patient and provider intent before it’s visible in platform targeting
- Surfaces net-new audiences beyond existing lists and segments
- Unifies signals across channels
- Works without cookies, identity graphs, or sensitive health data
What This Means for You:
- Reach patients and providers before competitors enter the auction
- Operate without the restrictions tied to PII and identity-based data
- Reduce reliance on outdated claims and list-based targeting
- Activate campaigns without the delays and restrictions of identity-based data
- Increase incremental reach (not just frequency)
- Improve efficiency in a privacy-constrained environment
Start Reaching Healthcare Audiences Earlier
Discover net-new, high-intent patients and providers before your competitors do.
