Skip to main content
Build a ModelBook a Demo

Start with one of ours. Then make it yours.

Audiences that move with the moment. Built from live signal across the open web, refreshed continuously, ready to activate — or to make your own.

Audiences related to your search

All audiences
Cultural

Football Season

The interests, motivations and behaviors of fans and hosts organizing their weeks around the game, September through February.

What the model sees

Built to understand the football audience beyond the stadium: how they watch, what they bet, what they drink and eat on game day, and the radio and podcast layer around all of it.

Stands outCoreRelated

What stands out

  • YouTube TV, Sling, DirecTV, Prime Video

    The season is a subscription decision. Fans are choosing where to watch, not just what, and the choice is made in September.

  • DraftKings, sportsbook, odds

    Betting sits inside the fan audience, not beside it. A second advertiser category living in the same people.

  • Craft beer, beer garden, wine tasting

    Not the domestic-beer stereotype. This audience drinks up, and it's a premium-drinks moment as much as a football one.

  • Pat McAfee, sports radio, SiriusXM

    A talk-radio and podcast layer most media plans skip. The conversation around the game is its own channel.

Skews men, 25 to 44, no kids at home — strongest in Pennsylvania, Kentucky, Illinois and Texas.

Activate this audience

Your audience may look different.

This audience is one way to understand the moment. Make it yours.

Back to the audience

Make it yours

Football Season is the starting point. Change anything, then build it under a free account.

Rewrite it for your campaign.

Everything here came from the audience. Drop what doesn't apply.

Optional. Name what the audience should also pick up — products, behaviors, a region, a life stage.

Copy and open in 
Inuvo®