The Challenge
To promote awareness of the Shale Crescent area along the Ohio River Valley to recruit manufacturers.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI-driven prospecting technology targeted an extremely niche audience of high energy-intensive manufacturing industry company titles, including Chairmen/CEOs, Presidents, COOs, VPs of Corporate Real Estate, CFOs, VPs of Strategic Planning, VPs of Manufacturing, VPs of Human Resources, and site selection consultants to fuel upper funnel lead activity.
The Results
The electronics company was able to reach their target audience and generate qualified interest at their lowest CPA goal.