Overview
An electronic components company shifted their growth strategy from focusing on existing customers and product expansion to finding new B-to-B leads.
Inuvo utilized IntentKey® to gain a deep understanding of the customers’ interests, making it possible to reach the audience at scale at a time and place when they were less distracted than on industry sites filled with competitor ads.
The unique interests discovered included:
- Primary Industries – Energy, chemical and petroleum,
and other business services - Peer Review – Connections with peers and research on
websites like reddit.com - Hobbies – Enthusiasts in woodworking, NASCAR, hunting,
dirt biking, and motocross racing.
Inuvo beat the CPA goal by 91% while delivering new sales leads.
