Objective

Generate new accounts and increase existing account contributions

Overview

The right messaging—providing future opportunities for grandchildren—combined with Inuvo’s insights on current account contributors and efficient reach and scale, led to a CPA reduction of 75% over the duration of the campaign. In just four months, 75% of the campaign’s $200 million fund increase was achieved.

Intent Signals

  • College Tuition
  • Stocks to Watch
  • Inflation
  • Market Trends
  • Memorable Gift
  • Top Golf Courses
  • European Travel
  • Commercial Real Estate
  • Portfolio Management

Key Results

Reduced CPA by

75%

Achieved 75% of

2-year Goal in 4 Months

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