Generate new accounts and increase existing account contributions


The right messaging—providing future opportunities for grandchildren—combined with Inuvo’s insights on current account contributors and efficient reach and scale, led to a CPA reduction of 75% over the duration of the campaign. In just four months, 75% of the campaign’s $200 million fund increase was achieved.

Key Results

Reduced CPA by


Achieved 75% of

2-year Goal in 4 Months

Intent Signals

  • College Tuition
  • Stocks to Watch
  • Inflation
  • Market Trends
  • Memorable Gift
  • Top Golf Courses
  • European Travel
  • Commercial Real Estate
  • Portfolio Management