Drive growth in online sales with a focus on attracting new customers


The retailer partnered with Inuvo to increase online sales, attract new customers, and to ultimately elevate their profile as a direct-to-consumer brand.


Upon reaching their traditional audience of women 25-54, IntentKey® discovered online purchasers were also interested in:


  • Sports Betting
  • Real Estate
  • Finance
  • Investments


Utilizing this information, Inuvo introduced the retailer’s products to new audiences by serving display ads on sites.


The retailer was able to meet all their objectives. Remarkably, the campaign produced more than five times the amount of revenue versus ad spend, exceeding the ROAS goal by 81%.

Key Results


181% ROAS Goal


New Customers


Online Sales

Intent Signals

  • Expensive Designer
  • Personal Finance Guide
  • Sportsbet
  • Double Odds
  • Curated Shopping
  • Real Estate Funds
  • Trust Investments