Inuvo Creative Specs

Display Specs

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Host-initiated Subload Animation/Video Guidelines
Sidekick 970x250 150 KB 300 KB
  • Minimum 24 fps for video
  • 15 sec max length (unlimited user-initiated)
  • 1.1 MB additional file size allowed for host-initiated video
  • Unlimited file size for user-initiated video
Medium Rectangle 300x250 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See "In-Banner Video" & Rich Media units below.
Wide Skyscraper 160x600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See "In-Banner Video" & Rich Media units below.
Leaderboard 728x90 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See "In-Banner Video" & Rich Media units below.
Half Page 300x600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See "In-Banner Video" & Rich Media units below.
Smartphone 320x50 50 KB Not allowed for this unit
  • 15 sec max length for animation
  • Video not allowed for this unit. See "In-Banner Video" & Rich Media units below for video.

Video Specs

Specifications for Hosted VAST Video Creatives

Max Video File Size Recommended Minimum Bit Rate Recommended Minimum Size File Types
125MB 2500kbps 1280x720px x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v, mov

CTV Best Practices

For video creatives running on CTV, AppNexus recommends uploading a video creative with the below specifications:

Creative Type Media Type Minimum Bitrate Minimum Resolution Duration
VAST MP4 2,000 kbps 1280x720 15 or 30 seconds

Native Specs

To maximize reach for your creatives across native inventory sources, here are some general guidelines we recommend:

Field AppNexus Guidelines
Title 25 character maximum
Body 300 character maximum
Icon 1:1 aspect ratio
Image
  • 1.91:1 aspect ratio
  • 1200x627
  • 200 KB max
Sponsored By 25 character maximum (brand of advertisement)

Audio Specs

Specifications for Hosted Audio Creatives

Max Audio File Size File Types
100MB x-pn-realaudio, ogg and mpeg

Providing an Audio Verification URL is required. The Audio Verification URL points to the brand that your audio creative represents. A creative without a verification URL will not pass the creative audit.

Seller Creative Requirements

Audio creatives must also adhere to the following format requirements where applicable:

Member Member ID Format Requirements
AdsWizz 3277
  • File type: MP3, AAC, WAV
  • File size: Maximum 20MB
  • Bit rate: Minimum 128 kbps, 196kbs recommended
  • Ad length: 15, 30, or 60 seconds
Spotify 3860
  • File type: MP3, WAV or OGG
  • Companion banner: 640x640 or 300x250
  • Bit rate: Minimum 128 kbps
  • Ad length: 15 or 30 seconds
Triton 1577
  • File type: MP3
  • Bit rate: 128 kbps
  • Ad length: 15, 30, or 60 seconds
    Trimmed of slate/silence
  • Sample rate: 44100 Hz
  • Volume: Normalized to -4db

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