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Creative Specs

Display Specs

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Host-initiated Subload Animation/Video Guidelines
Sidekick 970×250 150 KB 300 KB
  • Minimum 24 fps for video
  • 15 sec max length (unlimited user-initiated)
  • 1.1 MB additional file size allowed for host-initiated video
  • Unlimited file size for user-initiated video
Medium Rectangle 300×250 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Wide Skyscraper 160×600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Leaderboard 728×90 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Half Page 300×600 150 KB Not allowed for this unit
  • 15 sec max animation length
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below.
Smartphone 320×50 50 KB Not allowed for this unit
  • 15 sec max length for animation
  • Video not allowed for this unit. See “In-Banner Video” & Rich Media units below for video.

Video Specs

Specifications for Hosted VAST Video Creatives

Max Video File Size Recommended Minimum Bit Rate Recommended Minimum Size File Types
125MB 2500kbps 1280x720px x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v, mov

CTV Specs

Creative Type Media Type Minimum Bitrate Minimum Resolution Duration
VAST MP4 2,000 kbps 1280×720 15 or 30 seconds

Native Specs

Field Guidelines
Title 25 character maximum
Body 300 character maximum
Icon 1:1 aspect ratio
Image
  • 1.91:1 aspect ratio
  • 1200×627
  • 200 KB max
Sponsored By 25 character maximum (brand of advertisement)

Audio Specs

Specifications for Hosted Audio Creatives

Max Audio File Size File Types
100MB x-pn-realaudio, ogg and mpeg

Providing an Audio Verification URL is required. The Audio Verification URL points to the brand that your audio creative represents. A creative without a verification URL will not pass the creative audit.

Seller Creative Requirements

Audio creatives must also adhere to the following format requirements where applicable:

Member Member ID Format Requirements
AdsWizz 3277
  • File type: MP3, AAC, WAV
  • File size: Maximum 20MB
  • Bit rate: Minimum 128 kbps, 196kbs recommended
  • Ad length: 15, 30, or 60 seconds
Spotify 3860
  • File type: MP3, WAV or OGG
  • Companion banner: 640×640 or 300×250
  • Bit rate: Minimum 128 kbps
  • Ad length: 15 or 30 seconds
Triton 1577
  • File type: MP3
  • Bit rate: 128 kbps
  • Ad length: 15, 30, or 60 seconds
    Trimmed of slate/silence
  • Sample rate: 44100 Hz
  • Volume: Normalized to -4db
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Inuvo Inc

Corporate HQ

500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

99 Almaden Blvd Suite 900
San Jose, CA 95113

Inuvo®