Grow the number of prospects and distinguish the brand


While the company had a strong grasp of their typical customer demographics, Inuvo utilized IntentKey to surface interest triggers and subsegments to focus reach. This resulted in beating the client’s CPA goal by 58% and providing these key audience discoveries—which are being utilized across their entire marketing strategy.

Key Results

Beat CPA Goal by



New Audiences

Intent Signals

  • Noise Cancelling
  • Earbuds
  • Travel Sites
  • Weather
  • Fitness Solutions
  • Pet Elongated Soft Palate
  • Pet Short Nose
  • Brachycephalic