Objective

Increase loyalty program membership and email subscriptions

Overview

Inuvo doubled the number of existing loyalty members at half the CPA of other partners in the plan by leaning into interests around wine media content—such as Rated Wines, Wine Details, CellarTracker, and Soft Coolers.

Intent Signals

  • Browse Wines
  • Wine Details
  • Label Images
  • CellarTracker
  • Soft Coolers
  • Brand Recognition
  • Life Growing
  • Billiards

Key Results

Increased Loyalty Members by

100%

Lowest CPA Among Partners by

50%

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