Campaign Goal

Build brand awareness and ultimately drive sales.

The Challenge

Create awareness of features and benefits of a GPS dog collar to dog owners.

Inuvo Technology Solution

The IntentKey identified intent signals that resonated with the main target audience of dog owners, but also surface additional areas of interest not initially inherent to this group.

The Results

By following one of our top AI intent signals and adding RVing into our targeting, this target has reached the top 10 out of almost 40 prospecting groups we reach on Facebook. This group profile accounted for 51% of impressions and 55% of clicks in the interest acquisition campaigns, while using only 5% of the entire monthly ad spend.

See Full Case Study

Project Stats


Monthly Impressions from Prospecting Group


Clicks in Interest Acquisition Campaigns from Prospecting Group


Ad Spend