Overview
The tourist destination wanted to drive awareness and increase bookings with:
- Outdoor adventurers
- Families who enjoy fun in the sun
- Art lovers
- Culture enthusiasts
IntentKey discovered unique signals of intent, which allowed the campaign to be targeted based on the “why” a potential customer is interested in traveling rather than the “who“—or the demographics of those travelers.
A blend of Display OLV and OTT/CTV, utilizing the custom targeting segments, delivered consistency across all 3 channels, resulting in a cohesive campaign to reach desired customers.
This customized model was continuously updated every 5 minutes to identify new users engaging with online travel content as they explored destinations.
Inuvo is this client’s most successful partner for building awareness with OTT/CTV, delivering the most bookings with new customers with OLV and Display.
Inuvo’s continued year-over-year campaign success has resulted in being the only partner running OTT/CTV for this client.
