Drive awareness and increase bookings for a specific travel destination


The tourist destination wanted to drive awareness and increase bookings with:


  • Outdoor adventurers
  • Families who enjoy fun in the sun
  • Art lovers
  • Culture enthusiasts


IntentKey discovered unique signals of intent, which allowed the campaign to be targeted based on the “why” a potential customer is interested in traveling rather than the “who“—or the demographics of those travelers.


A blend of Display OLV and OTT/CTV, utilizing the custom targeting segments, delivered consistency across all 3 channels, resulting in a cohesive campaign to reach desired customers.


This customized model was continuously updated every 5 minutes to identify new users engaging with online travel content as they explored destinations.


Inuvo is this client’s most successful partner for building awareness with OTT/CTV, delivering the most bookings with new customers with OLV and Display.


Inuvo’s continued year-over-year campaign success has resulted in being the only partner running OTT/CTV for this client.

Key Results

Record Bookings of

New Customers

Exclusive Partner for Awareness on


Intent Signals

  • Waterfront Hotels
  • Saltwater Pools
  • Wildlife Tours
  • Zoos
  • Modern Art Museums
  • Art Exhibits
  • Jazz
  • Patio Restaurants
  • Sports Bars
  • Ballet Theatre