Objective

Drive high-value purchases with a focus on new customers

Overview

By following the key driving forces behind apparel purchases —the why as opposed to the who—IntentKey’s granular level of intent data allowed the client to hit their CPA goals, realize a 10:1 ROAS, and gain impactful insights on audience interests for future marketing.

Intent Signals

  • Bike Reviews
  • Activewear
  • Wicking Cotton
  • Garmin
  • Finestre
  • Race World Championship
  • II Lombardia
  • Geraint Thomas
  • VeloNews

Key Results

Achieved

10:1 ROAS

Achieved

CPA Goal

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