The Challenge
To only prospect new users in a competitive niche industry, while suppressing the existing customer base to not waste ad dollars.
Inuvo Technology Solution
The IntentKey identified cycling users interested in high-end apparel.
To only prospect new users in a competitive niche industry, while suppressing the existing customer base to not waste ad dollars.
The IntentKey identified cycling users interested in high-end apparel.
The cycling brand realized a 10:1 return on advertising spend (ROAS) and gained a deeper understanding through user insights into what their customers value from cycling apparel purchases for future marketing messaging.
Return on Ad Spend
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